Scenario 5

question 6

Multiple Choice

Scenario 5.2 Use the following to answer the questions.Colin Jackson recently purchased Blue Waters Adventures, a kayak and canoeing rental business near the Chatsworth River in Arizona. Blue Waters Adventures had been in operation for five years and was located in an ideal area. Even though the winters in the area can be cold, kayaking and canoeing activities are generally popular year-round. After two months of operation, it became clear why the previous owners had sold the business. While the business appeared to be ideally located, sales were extremely disappointing.
-Refer to Scenario 5.2. Besides administering the questionnaire, Colin observed people who went kayaking and canoeing on the Chatsworth River, making notes about their appearance and behavior. The type of data he collected are ____ data.

• A)indirect
• B)mechanical
• C)secondary
• D)primary
• E)direct

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Definitions:

Peer Evaluations

The assessment of an individual's performance, contributions, or abilities by their colleagues or equals in a workplace or academic setting.

Popularity Contest

A derogatory term for a situation where success is determined more by likability or public opinion than by merit or performance.

Stereotypes

Overgeneralized beliefs about a particular category of people.

Central Tendency Error

A bias in performance appraisals where the evaluator rates most employees as being average, overlooking individual differences in performance.