The Real Value of Marketing Research to the Organization Can

question 14

Multiple Choice

The real value of marketing research to the organization can best be measured by

• A)its immediate impact on profits.
• B)the amount of time spent.
• C)how much it costs.
• D)improvements in the ability to make decisions.
• E)the increase in sales volume or market share.

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Definitions:

Period Cost

Overheads not directly linked to production, charged as expenses in the timeframe they happen.

Direct Materials

The raw materials directly used in the manufacturing of a product, easily traceable to the finished good.

Product

An item or service created through a process and offered in the market to satisfy consumer needs or wants.

Advertising Expense

Costs incurred in promoting products or services, classified under operating expenses in the income statement.