A Study That Is Valid and Reliable

question 181

Multiple Choice

A study that is valid and reliable

• A) is called a marketing research study.
• B) measures what it is supposed to measure and produces almost identical results in repeated trials.
• C) is expensive to implement and complete.
• D) measures subtle differences in the population being studied and produces almost identical results in repeated trials.
• E) is difficult to produce without expert researchers.

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Definitions:

Ineffective Listeners

Individuals who struggle to actively engage with or accurately interpret spoken communication, often leading to misunderstandings or lack of comprehension.

Surface Listeners

Individuals who give the appearance of listening without fully engaging or understanding the content being discussed.

Ineffective Listener

A person who struggles to listen actively, understand, or retain what is being communicated.

Detailed Notes

Concise records or annotations made during an event, meeting, or while studying to capture important information and insights.