There Is Some Concern That Marketing Research Has Been Used

question 13

Multiple Choice

There is some concern that marketing research has been used incorrectly by some firms. The major problem comes from ____ because the researcher wants to obtain favorable results.

• A) using an inappropriate sample
• B) bias and distortion
• C) trying to be objective about views and opinions
• D) using in-house research departments
• E) employing large research firms, such as Gallup

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Definitions:

Protista

A kingdom of simple eukaryotic organisms, usually unicellular, that are neither plants, animals, nor fungi, including amoebas, and algae.

Animalia

A kingdom of multicellular eukaryotic organisms that are typically motile and responsive to their environment.

DDT

A synthetic organic compound used as an insecticide, known for its environmental persistence and impact on ecosystems and human health.

Environmental Conditions

The various physical and biological factors that influence the life and development of organisms, including climate, soil, and living beings in an area.