Crest Toothpaste Is Available in Several Different Versions, Such as Crest

question 64

Multiple Choice

Crest toothpaste is available in several different versions, such as Crest Whitening, Crest Tartar Control, Crest Whitening with mouthwash, and Crest Total Effects. Given these different variations of the product, it appears that the marketers of Crest are segmenting the market by using ____ segmentation.

• A)behavioristic
• B)product usage
• C)benefit
• D)end-purpose
• E)advantage

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Definitions:

Behavioral Polyphenism

The phenomenon where different behaviors are exhibited by the same species in response to environmental conditions, without genetic differentiation.

Nutritional Conditions

The state of an organism's health and vitality in relation to the quality and quantity of nutrients it consumes.

Mating Approach

Strategies or behaviors exhibited by individuals to attract and secure a mate for reproduction.

Nutritional Conditions

The status of the availability and quality of nutrients in an organism's environment, affecting its growth, health, and survival.