Yvonne and Garret Are Looking at Information About How Their

question 34

Multiple Choice

Yvonne and Garret are looking at information about how their organization's products could fit potential customers' needs. This information deals with demographic characteristics, product benefits sought, lifestyles, geographic factors, brand preferences, and usage rates. They are most likely looking at

• A)the sales force survey results.
• B)the results of sales forecasting.
• C)a market trend analysis.
• D)a market segmentation discrimination analysis.
• E)a market segment profile.

---

Definitions:

Pincer Grasp

The coordination of index finger and thumb to hold an item, an important developmental milestone in infants.

Crude Pincer Grasp

A developmental milestone in infants where they begin to grasp objects using their thumb and fingers in a less refined manner.

Piaget

Swiss psychologist Jean Piaget, known for his pioneering studies on the cognitive development of children.

Secondary Circular Reactions

A developmental phase in infants, from about 4 to 8 months, characterized by repetitive actions intended to reproduce desirable effects.