The Five-Step Process Usually Used for Target Market Selection Includes

question 19

True/False

The five-step process usually used for target market selection includes identifying the appropriate targeting strategy, determining which segmentation variables to use, developing market segment profiles, evaluating relevant market segments, and deciding which targeting strategy to use.

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Definitions:

Acquiring Firms

Companies involved in the process of buying or merging with other companies to increase their size and capabilities.

Acquisition

The process by which one company takes over the control or ownership of another company, either through direct purchase, merger, or exchange of shares.

Target Firm

A company that is the object of a takeover attempt, whether friendly or hostile, by another company or corporate entity.

Incremental Value

The additional or extra value generated by undertaking a certain action or investment.