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Market Potential Is the Amount of a Product That an Organization

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Market potential is the amount of a product that an organization could sell during a specified time period.


Definitions:

Revocation

The official cancellation or withdrawal of an offer, right, or privilege, often requiring a formal declaration.

Renunciation

The formal or explicit declaration that one refuses to carry out, or is withdrawing from, an agreement or obligation.

Termination

The act of ending something, such as a contract, employment, or agreement, either by mutual consent or unilaterally by one party.

Permanent Loss

A situation where an asset loses value indefinitely, often due to fundamental changes in its market or condition.

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