Examlex
People and organizations have needs and wants they seek to satisfy through the purchase of goods and services. These people and organizations represent a _____________ that marketers try to appeal to. Marketers will sometimes find it more advantageous to attempt to appeal to a subgroup of these people and organizations which is called a ________________. This subgrouping process is accomplished through the use of _______________ techniques.
Causal Arguments
Arguments that establish a cause-and-effect relationship between two or more things.
Inductive Argument
A type of reasoning in which the premises seek to supply strong evidence for (not absolute proof of) the truth of the conclusion.
Positive Correlation
The incidence of one event increases when the second one increases.
Occurrence of Events
The happening or taking place of incidents or actions, often considered in terms of their frequency or significance.
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