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Generally speaking, individuals who are unemployed would not be considered a target market for lawn care services because
Real Wage
The purchasing power of wages, defined by how much goods and services the wages can buy, adjusting for the level of prices in an economy.
Cyclical Unemployment
This type of unemployment occurs due to economic downturns or recessions, reflecting a lack of demand for goods and services in the market.
Frictional Unemployment
Unemployment that occurs when workers are between jobs or are entering the workforce for the first time; it is often seen as a natural and necessary part of a healthy economy.
Seasonal Unemployment
This refers to the phenomenon where individuals temporarily lose their jobs due to changes in the season, common in industries like agriculture or tourism.
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