The Purpose of Market Segmentation Is to

question 106

Multiple Choice

The purpose of market segmentation is to

• A) differentiate products.
• B) divide a total market to enable a marketer to develop a more precise marketing mix.
• C) reduce the overall cost of marketing activities.
• D) identify a single marketing mix that will be satisfactory for the general market.
• E) meet the needs of homogeneous markets.

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Definitions:

Human Values

Fundamental beliefs and principles that guide behavior and delineate what is important, right, and worthwhile in life.

Sexual Standards

Socially accepted rules and norms regarding sexual behavior, which can vary widely between cultures and individuals.

Homosexual Orientation

An individual's enduring physical, romantic, and/or emotional attraction to members of the same sex.

Gender Identity

Someone's internal understanding of their gender, possibly diverging from the sex they were designated at birth.