TimeWarner Cable Uses a Segmentation Strategy for Its Cable TV

question 22

Multiple Choice

TimeWarner Cable uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is TimeWarner using?

• A) Demographic
• B) Geographic
• C) Psychographic
• D) Product-related
• E) Education

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Definitions:

Bar Chart

A graphical representation of data using bars of different heights or lengths to compare values across categories.

Distribution Of Quantitative Data

The way in which quantitative data are spread or dispersed across different values.

Bar Charts

A graphical display of data using bars of different heights or lengths to represent various values.

Pie Charts

Graphical representations of data that divided a circle into sectors or slices to illustrate numerical proportion.