With Its Venus Razor, Gillette Was the First Marketer to Offer

question 200

Multiple Choice

With its Venus razor, Gillette was the first marketer to offer a triple blade razor specifically designed for women. This is an example of market segmentation using ____ variables.

• A) demographic
• B) psychographic
• C) geographic
• D) family life cycle
• E) product use

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Definitions:

Variables

Elements or factors that can change and affect the outcomes of scientific research or experiments, including independent, dependent, and control variables.

Consistency of Behavior

The degree to which an individual's actions, reactions, and behaviors remain stable over time.

Research

Exploration of the unknown; finding out something that nobody knew before one discovered it.

Time-Consuming

Activities or processes that require a considerable amount or length of time to complete.