Alli Segments Its Diet Pills Based on Those Who Have

question 186

Multiple Choice

Alli segments its diet pills based on those who have morning cravings, those who tend to overeat near the end of the day, those who need all day long appetite suppression, and those who want appetite control and more energy. This is an example of market segmentation based on variables of

• A) demographics.
• B) lifestyles.
• C) psychographics.
• D) behavior.
• E) personality characteristics.

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Definitions:

Racial Prejudice

Preconceived judgment or opinion, often negative, directed toward people because of their race.

Stereotype

A fixed, overgeneralized belief about a particular group or class of people.

African Americans

An ethnic group in the United States with ancestral roots in Africa, primarily those whose ancestors were enslaved and brought to the US.

Homemaker

A person, especially a housewife, who manages the household, including caring for the family and performing domestic chores.