Using the Breakdown Approach to Sales Potential, Estimates Are Made

question 86

Multiple Choice

Using the breakdown approach to sales potential, estimates are made

• A)by referring to specific geographic factors.
• B)by establishing levels of marketing effort that will be required to achieve specific levels of sales.
• C)without reference to industry marketing efforts.
• D)without reference to general economic conditions.
• E)by starting with general economic conditions.

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