When Evaluating Market Segments, Assessment of Competitors Is Important Because

question 201

Multiple Choice

When evaluating market segments, assessment of competitors is important because

• A) it is difficult to segment a market when it has multiple competitors.
• B) an absence of competitors usually creates difficulties in accurately measuring segment sales potential.
• C) sales estimates may cause a segment to appear to be lucrative, but there may be several competitors that together have a large share of that segment.
• D) a competitive analysis may lead to confusion as to who are the key competitors.
• E) competition is generally not a major problem as long as a marketer is aware of it.

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