Estimating the Cost of Entering a Market and Focusing on a Specific

question 148

Multiple Choice

Estimating the cost of entering a market and focusing on a specific target segment is important because

• A) cost estimates are crucial to estimating sales potential accurately.
• B) higher costs will keep other potential competitors from entering that particular segment.
• C) customers are more likely to be attracted to marketers that invest heavily in the target segment.
• D) the organization's marketers need to know if they can reach the segment at costs equal to or below competitors' costs.
• E) higher cost generally ensures long-term success.

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Definitions:

Class

In Marx’s sense of the term is determined by one’s relationship to the means of production. In Weber’s usage, class is determined by one’s “market situation.” Wright distinguishes classes on the basis of relationship to the means of production, amount of property owned, organizational assets, and skill. For Goldthorpe, classes are determined mainly by one’s “employment relations.”

Socioeconomic Index

A composite measure that typically combines data on income, education, and occupation to characterize or rank individuals or groups' economic and social position.

Occupational Prestige

The perceived status or respect associated with various professions by society, often influenced by factors like education, income, and perceived impact.

Income

The financial gain obtained from work, investments, business, or other sources, typically measured over a certain period.