Marketers Use a Variety of Characteristics to Segment Markets They

question 38

Multiple Choice

Marketers use a variety of characteristics to segment markets they are interested in pursuing. When segmenting consumer markets, demographic variables are normally used. All of the following are demographic characteristics used by marketers to segment markets except:

• A) Age
• B) Social class
• C) Family size
• D) Hometown
• E) Marital status

---

Definitions:

Gluten

A mixture of proteins, mainly gliadin and glutenin, found in wheat and related grains, which gives dough its elasticity.

Celiac Disease

An autoimmune disorder where the ingestion of gluten leads to damage in the small intestine, impairing nutrient absorption.

Autoimmune

Pertaining to diseases or responses where the body's immune system mistakenly attacks its own cells, tissues, or organs.

Ruminants

A group of herbivorous mammals that are able to acquire nutrients from plant-based food by fermenting it in a specialized stomach prior to digestion, mainly through microbial actions.