Some of the Criteria Used in the Evaluation of Alternatives

question 161

True/False

Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also used during the postpurchase evaluation stage.

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Definitions:

Proximity

The physical or psychological closeness between people, objects, or ideas, often affecting perceptions and relations.

Stimulus

An external event or factor that induces a response or reaction in a biological organism.

Gestalt Grouping

Principles in psychology that explain how humans naturally organize visual elements into groups or unified wholes when certain principles are applied, such as similarity or proximity.

Subjective Contour

A visual illusion where contours are perceived where none actually exist, often created by surrounding stimuli.