The Three Major Categories of Influences on the Consumer Buying

question 87

Multiple Choice

The three major categories of influences on the consumer buying decision process are

• A) situational influences, demographic influences, and psychological influences.
• B) social influences, situational influences, and marketer-dominated influences.
• C) demographic influences, situational influences, and marketer-dominated influences.
• D) situational influences, social influences, and psychological influences.
• E) marketer-dominated influences, psychological influences, and person-specific influences.

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Definitions:

Dynamic Ads

are digital advertisements that automatically customize content and creative elements to the individual viewer in real time, enhancing relevance and engagement.

Variable

An element, feature, or factor that is liable to vary or change; often used in research and data analysis to understand patterns and effects.

Specified Criteria

Predetermined standards or conditions that are established for the purpose of evaluating or testing something.

Social Commerce

The process of selling products directly through social media platforms, integrating marketing and sales for a seamless customer experience.