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When a Product Is a Conspicuous One, Reference-Group Influence Is

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When a product is a conspicuous one, reference-group influence is more likely to affect the brand decision.


Definitions:

Worldwide Output

Worldwide output refers to the total production of goods and services by all countries around the globe.

Migration

The movement of people from one place to another with the intention of settling, permanently or temporarily, in a new location.

Domestic Output

The total value of goods and services produced within a country's borders in a given time period.

Wage Rates

The amount of money paid to an employee per unit of time (e.g., hour, day) or for a specific quantity of work done.

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