Scenario 8

question 121

Multiple Choice

Scenario 8.2 Use the following to answer the questions.Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATV's. It also sells its products to independent repair centers, dealers, and other wholesalers in the northeast and southern states. Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky, Tennessee, and Alabama. Research also shows that most of the dealers who sell directly to individual consumers are in the Midwestern states, while dealers who sell to small business landscaping companies tend to be located in the northeastern states. Company executives are considering expansion of its distribution to markets in the Midwest.
-Refer to Scenario 8.2. When Precision Brake's sales team calls on tractor manufacturing companies, the meetings typically include the engineers who design the tractors. In this situation, the engineers would most likely be considered to be ____, part of the buying center.

• A)gatekeepers
• B)influencers
• C)users
• D)buyers
• E)controllers

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Definitions:

Dura-Europos

An ancient city located on the right bank of the Euphrates river, known for its well-preserved ruins that reflect a diverse cultural blend of the ancient Near East.

Old Saint Peter's

A basilica built in the 4th century in Rome, one of the earliest churches in the city, which was eventually demolished to make way for the construction of the present-day St. Peter's Basilica.

Via Latina Catacomb

An ancient Christian catacomb in Rome, known for its early Christian art and inscriptions, dating back to the 4th century.

Manuscript

From the Latin manu scriptus; a handwritten book.