Because Retailers Have to Be Concerned with Product Selection, Price

question 1

Multiple Choice

Because retailers have to be concerned with product selection, price, and space, they often evaluate products on the basis of

• A) their markup.
• B) sales per square foot of selling area.
• C) how many of the product they can fit in a certain amount of space.
• D) profit per dollar of selling price.
• E) the reliability of the supplier.

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Definitions:

Binding Price Floor

A binding price floor is a government-imposed limit on how low a price can be charged for a product or service, set above the equilibrium price, leading to potential surpluses.

Surplus

The excess of supply over demand in a market, resulting in lower prices.

Shortage

A situation in which demand for a product exceeds its supply in a market.

Price Floor

A government- or authority-imposed minimum price that can be charged for a particular good or service, intended to prevent prices from falling below a certain level.