​When Marketing to Business Customers, Marketers Have to Understand the Key

question 92

Multiple Choice

​When marketing to business customers, marketers have to understand the key characteristics of the business customer, and alter their marketing mix accordingly. For example, a business customer views _________ as the amount of investment necessary to obtain a desired level of return or savings. Moreover, the business customer demand ______________ before buying to be sure their needs are being met with the product.

• A)price; good service
• B)product; price discounts
• C)place; product samples
• D)distribution; product guarantees
• E)price; detailed information

---

Definitions:

Employed

Refers to individuals who are currently working in a paid job or running a business.

Units

Basic quantities or measurements, such as pieces or liters, used to quantify the amount of a product or substance.

Marginal Revenue Product

The additional revenue generated by employing one more unit of input, such as labor, in the production process.

Resource

An input used in the production of goods or services, such as labor, land, capital, and technology.