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How Do Globalized Marketing Strategies Differ from Customized Marketing Strategies

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How do globalized marketing strategies differ from customized marketing strategies? What are the implications of each for marketing managers?


Definitions:

Genus Homo

The taxonomic genus to which humans belong, characterized by a larger brain size and more complex behaviors compared to other primates.

Dark Skin

Skin type with higher melanin content, providing greater protection against ultraviolet radiation but varying significantly within and across different populations.

Small Intestine

A part of the gastrointestinal tract between the stomach and large intestine, where most of the digestion and absorption of nutrients occurs.

Lactase

An enzyme in the small intestine that enables humans to assimilate lactose (milk sugar).

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