​Because Firms Have Different Resources and Core Competencies, Their International

question 122

Multiple Choice

​Because firms have different resources and core competencies, their international marketing strategies will also be different. Nevertheless, any firm seeking to be successful in international markets must establish the right organizational structure for its core competencies and resources. Which of the following is a valid international organizational structure?

• A)Geographic area structure
• B)Non-Domestic structure
• C)Domicile structure
• D)Sales department structure
• E)Overseas operations structure

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Definitions:

Payment Stream

A series of periodic payments that may be constant or variable, over time, often associated with loans or investments.

Discount Rate

In finance, the interest rate used to determine the present value of future cash flows, or in central banking, the rate charged to commercial banks for loans from the central bank.

Present Value

The present value is the current worth of a future sum of money or stream of cash flows given a specified rate of return.

Cash Flows

The total amount of money being transferred into and out of a business, project, or financial product, often analyzed to assess the entity's liquidity, solvency, and financial viability.