​Which of the Following Statements Is True About E-Marketing and the Marketing

question 161

Multiple Choice

​Which of the following statements is true about e-marketing and the marketing mix?

• A)For most companies, digital marketing is not necessary to grab and maintain market share.
• B)Consumers' increased access to product information causes them to buy more than they otherwise would.
• C)In some cases, companies will only offer certain products via digital media, including the Internet.
• D)Digital media cannot help businesses streamline their organizations.
• E)Basic Internet literacy is declining all over the world.

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Definitions:

Gender-based Differences

Variations in behaviors, preferences, attitudes, or characteristics often observed between males and females, which can be attributed to biological, social, or cultural factors.

Reward Power

The capability of an individual, often a leader or manager, to influence the behavior of others by offering incentives or rewards for certain actions or outcomes.

Coercive

Relating to the use of force or intimidation to obtain compliance.

Selfish Reasons

Motivations or justifications for actions that prioritize one's own benefits or interests above others'.