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How have digital media and social networking changed the consumer's buying behavior?
Prime Interest Rate
The interest rate that commercial banks charge their most creditworthy customers, often used as a benchmark in the economy.
Time Series
A sequence of data points recorded or measured at successive times, usually at uniform intervals.
High Temperature
A state of matter or environment that possesses a temperature significantly above the norm or average.
Scenario Analysis
A process of analyzing possible future events by considering alternative possible outcomes (scenarios), thereby helping decision-makers to anticipate and manage change.
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