____ Allows Customers to Express Their Needs and Wants Directly

question 111

Multiple Choice

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.

• A)Socialability
• B)Addressability
• C)Interactivity
• D)Accessibility
• E)Control

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Definitions:

Implied Warranty

An unwritten guarantee that a product or service is fit for the purpose it was sold for, based on the reasonable expectations of the consumer.

Good Title

The rightful, legal ownership of property, including real estate or personal property, free of liens or any other encumbrances.

Quiet Enjoyment

The right of a tenant or property owner to use their property without interference from the landlord or other third parties.

Delivery of a Deed

The act of formally transferring the title of property from the seller to the buyer, usually through a documented deed.