Hobby Lobby Encourages Customers to Visit Their Website and "Like

question 138

Multiple Choice

Hobby Lobby encourages customers to visit their website and "like" their Facebook page. It also enlists customers to post feedback on their company, refer to articles of interest to other Hobby Lobby customers, and offer suggestions for future electronic communication. Hobby Lobby is using a positive marketing strategy for its Facebook page and company website because customer-generated content appears

• A)more authentic than company-generated content.
• B)more interesting than company-generated content
• C)more approving than company-generated content
• D)more current than company-generated content
• E)more flattering than company-generated content

---

Definitions:

You-attitude

A communication style focusing on the audience's needs and interests, often used to foster positive relationships.

Goodwill

Goodwill refers to the favorable reputation and positive relationships an organization builds with its stakeholders, contributing to its competitive advantage and customer loyalty.

Clear Message

Communication that is straightforward, easy to understand, and free of ambiguity.

Concrete Language

Specific, detailed, and clearly defined language that leaves little to no room for misinterpretation.