IHOP Is Active on Facebook, Twitter, and YouTube in Order

question 77

Multiple Choice

IHOP is active on Facebook, Twitter, and YouTube in order to communicate with its customers, conduct a video contest, and generally find out the customers' likes and dislikes. IHOP in this example, is engaging in ____ marketing.

• A)distance
• B)relationship
• C)multiple-phase
• D)experiential
• E)community

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Definitions:

Emotional Dissonance

The conflict or inconsistency between the emotions people feel and the emotions they project or are expected to display.

Affective Events Theory

A psychological model that explains how workplace events cause emotional reactions, which in turn can influence employees' job performance and satisfaction.

Emotional Reactions

Refers to the psychological responses individuals experience in response to stimuli or events, influenced by their personal feelings and emotions.

On-The-Job

Refers to training or experiences gained while in the workplace, as opposed to theoretical or classroom learning.