The Internet Makes It Possible for the Marketer to Communicate

question 4

Multiple Choice

The Internet makes it possible for the marketer to communicate with consumers more effectively and more consistently at a lower cost than previously possible. Moreover, the Internet has made it possible for marketers to reach new markets and to target existing markets more precisely. Digital media is the foundation of the marketer's newfound power via the Internet. Digital media-based marketing is different than traditional marketing in a number of ways. More specifically, digital media marketing differs from traditional marketing in which of the following ways?

• A) Interactivity
• B) Scalability
• C) Reliability
• D) Sensitivity
• E) Convertibility

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Definitions:

Intelligence

The ability to acquire and apply knowledge and skills, involving processes such as reasoning, learning, and problem-solving.

Hereditary Genius

A concept suggesting that genius or exceptional ability is inherited genetically from one's ancestors.

Francis Galton

A British polymath who made significant contributions to fields like statistics, psychology, and genetics, often considered a pioneer in the study of human intelligence.

Genetic Inheritance

The process by which genetic information is passed from parents to their offspring, determining traits.