To Make Intangible Products More Tangible or Real to the Consumer

question 185

Multiple Choice

To make intangible products more tangible or real to the consumer, marketers often

• A)use low prices on intangible goods.
• B)use symbols or cues to help symbolize product benefits.
• C)use external reference prices.
• D)use multiple channels of distribution.
• E)offer more support services with such products.

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Definitions:

Company Mails

Refers to the official correspondences, both electronic and physical, distributed within or from a company.

First Quarterly Journal

A periodical report covering the initial three months of the fiscal year, often containing financial statements, performance evaluations, and future outlooks.

Liabilities

Financial obligations or debts owed by a business to external parties or stakeholders.

Current Liabilities

Short-term financial obligations due within one year or within the company's operating cycle, whichever is longer.