When a Customer Is Aware That a Brand Exists and Considers

question 155

Multiple Choice

When a customer is aware that a brand exists and considers it a possibility if his preferred brand is out, he exhibits brand

• A)loyalty.
• B)insistence.
• C)preference.
• D)acknowledgement.
• E)recognition.

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Definitions:

Customer Cost Analysis

The process of evaluating all costs involved in acquiring and maintaining customers against the revenue they generate.

Time-Driven Activity-Based Costing

A cost accounting method that assigns costs based on the time resources are used by activities, using time as the driving factor.

Customer Support Department

A specialized division within a company dedicated to addressing customer inquiries, concerns, and issues, ensuring customer satisfaction.

Customer Cost Analysis

An evaluation of the total cost incurred by a business to serve a customer, including product, service, and indirect costs.