Through a Series of Court Decisions, a Hierarchy of Brand

question 43

Multiple Choice

Through a series of court decisions, a hierarchy of brand protection based on brand type has been created. These brand types include all but which of the following?

• A)Arbitrary
• B)Descriptive
• C)Fanciful
• D)Generic
• E)Symbolic

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Definitions:

Second Screen

The use of an additional electronic device (e.g., smartphone or tablet) by viewers to interact with content they are watching on television, enhancing the viewing experience.

Business District

A central area within a city where the majority of commercial activities and enterprises are located.

In-store Kiosk

A self-service terminal located within a retail environment, enabling customers to browse products, place orders, or access services directly.

Category Killer

A large retail store specializing in a specific category of goods with an extensive selection that dominates the competition, often leading to smaller specialty stores' decline.