An Individual Knows That a Product Exists, but Has Little

question 154

Multiple Choice

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?

• A) Trial
• B) Adoption
• C) Interest
• D) Awareness
• E) Evaluation

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Definitions:

Loose Cultures

Cultures characterized by flexible norms and behavior, where deviation from the norm is more tolerated compared to tight cultures.

Cultural Missteps

Refers to errors or inappropriate actions taken in a cultural context, often due to a lack of knowledge or understanding of the local customs and norms.

Tight Cultures

Societies or organizations with strict norms and rules, where deviations are less tolerated, resulting in uniformity.

Standards For Behaviour

Norms or criteria established by groups or societies to guide acceptable and expectable actions and conduct of individuals.