Depending on the Length of Time It Takes Them to Adopt

question 46

Multiple Choice

Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and

• A) late adopters.
• B) non-adopters.
• C) innovators.
• D) middle adopters.
• E) middle majority.

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Definitions:

Revitalization

The process of injecting new life into a product or brand, often through rebranding, innovation, or repurposing to increase its market share.

Rebuilding Trust

The process of regaining confidence and reliability in a relationship, organization, or system after it has been damaged or broken.

Brand Equity

The value and strength of a brand that determines its worth, based on consumer's perceptions, recognition, and loyalty.

Loyal Customers

Consumers who repeatedly purchase goods or services from the same business due to satisfaction, convenience, or value.