Frito-Lay, Which Is Widely Known for Producing Chips and Other

question 139

Multiple Choice

Frito-Lay, which is widely known for producing chips and other snack products, tried to introduce Frito-Lay lemonade. The reason this new product failed is likely because of

• A) poor timing.
• B) the failure to match product offerings to customer needs.
• C) technical problems.
• D) overestimation of market size.
• E) ineffective branding.

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Definitions:

Positive Psychology

A branch of psychology that focuses on the study of positive emotions, strengths-based character traits, and constructive institutions to promote human flourishing.

Physically

Pertaining to the body as opposed to the mind or emotions, involving bodily movements or activities.

Emotionally Healthier

Being in a state where one has good emotional health, characterized by the ability to manage emotions, cope with life's challenges, and maintain positive relationships.

Social Support

The perception or reality of having assistance available from other people, and the actual aid received from them, which can significantly affect an individual's stress levels and mental health.