What Is Brand Equity, and What Are the Major Elements

question 261

Essay

What is brand equity, and what are the major elements that underlie brand equity?

---

Definitions:

Check Register

A record of checks written, deposits made, and balances for an account, helping to ensure accuracy and prevent fraud.

Navigation Bar

A user interface element within a website or application that provides a menu of links or buttons for navigating through the system's different sections or pages.

Chart of Accounts

A structured list of all the financial accounts in the general ledger of a company, organized by asset, liability, equity, revenue, and expense categories.

Expense Form

A document used to report and request reimbursement for expenditures incurred by employees on behalf of the company.