The Three Levels of Brand Loyalty from Strongest to Weakest

question 123

Multiple Choice

The three levels of brand loyalty from strongest to weakest are

• A) preference, insistence, recognition.
• B) insistence, recognition, preference.
• C) insistence, preference, recognition.
• D) recognition, preference, insistence.
• E) insistence, preference, indifference.

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Definitions:

Basis

The initial value of an asset for tax purposes, usually the purchase price, used to calculate gains or losses when the asset is sold.

Recognized Gain

The profit realized from the sale or exchange of an asset over its adjusted basis.

Adjusted Basis

The net cost of an asset after adjusting for various tax-related items, such as improvements and sales.

Fair Market Value

The estimated price an asset would fetch in the marketplace, subject to the willingness of both buyer and seller.