Which of the Following Should Be the Least Important Concern

question 354

Multiple Choice

Which of the following should be the least important concern for marketers when selecting a brand name?

• A) Choosing a name that is easy to say and recall
• B) Positively suggesting the product's major benefits
• C) Designing a name that can be used in all different types of media
• D) Developing an advertising campaign to introduce the name
• E) Checking to see if the name is already trademarked by another company

Recognize the correct use of verb tense in context.

Understand the distinction between singular and plural noun forms.

Demonstrate knowledge of correct pronoun usage.

Identify proper sentence structure and punctuation.

---

Definitions:

Portfolio Beta

A gauge for the level of risk and volatility in a portfolio versus the broader market.

Diversified Portfolio

An investment strategy that aims to reduce risk by allocating investments among various financial instruments, industries, and other categories.

Standard Deviation

A statistical measure of the dispersion or variability of a set of values around the mean.

Unanticipated Rate

A rate of change in prices or interest that market participants did not expect, often influencing investment decisions and economic forecasts.