Which of the Following Issues Is Least Important in Using

question 218

Multiple Choice

Which of the following issues is least important in using co-branding effectively?

• A) The brands involved should represent a complementary fit in a customer's mind.
• B) The brands that are teamed together should not lose their individual identities.
• C) The brands involved should be owned by different companies.
• D) Co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
• E) Co-branding should take advantage of the distribution capabilities of the brands involved.

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Definitions:

Growth Strategy

A plan of action designed to increase the size and scope of a business, by expanding its customer base, markets, or product offerings.

Disney

A global entertainment conglomerate known for its movies, theme parks, merchandise, and media networks.

Related Diversification

A growth strategy whereby the current target market and/or marketing mix shares something in common with the new opportunity.

Macro Strategies

Broad approaches or methods employed by an organization or investor to achieve large-scale objectives or maximize overall returns.