Brand Recognition Exists When a Customer Is Aware That the Brand

question 119

True/False

Brand recognition exists when a customer is aware that the brand exists and views it as an alternative to purchase if the preferred brand is unavailable or if the other available brands are unfamiliar to the customer.

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Definitions:

Cognitive Dissonance

Feeling mentally unsettled due to the presence of two or more clashing beliefs, ideas, or values at the same time.

Cohesive

Characteristics of a group or material that hold it together, uniting elements to function or act as a single entity.

Diffusion of Responsibility

A sociopsychological phenomenon where individuals are less likely to take action or feel a sense of responsibility in the presence of others.

Collaboratively

Working together with one or more people in order to achieve a common goal or produce a shared outcome.