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Scenario 12

question 40

Multiple Choice

Scenario 12.2 Use the following to answer the questions.Jonathan Moore, president of Polar Manufacturing Company, has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve. He specifically feels they could do a better job in managing Polar's product mix. Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures. The group decides that they need to eliminate the complete industrial product line of ice chests, and plan to do so by letting the product decline without any changes in the marketing strategy or product. The group also decides to delete Polar's line of personal thermal underwear, however this product is to be discontinued within the week due to its unprofitability. While discussing these strategies, the group has also uncovered several customer groups for which new products could be developed. The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
-Refer to Scenario 12.2. Because some products are not doing well, Jonathan Moore thinks that the company should set up a procedure to evaluate each product so that management will know when and how a product should be discontinued. He is suggesting a

Definitions:

Normative Social Influence

The influence other people have on us because we want them to like us.

Comparison Effect

The phenomenon where an individual's evaluation of their own abilities, achievements, or conditions is influenced by comparisons with others.

Mere Exposure Effect

The mere exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

Informational Social Influence

"The influence other people have on us because we want to be right."