Three Major Ways in Which Marketers Engage in Product Differentiation

question 16

Multiple Choice

Three major ways in which marketers engage in product differentiation are

• A) product quality, product design and features, and product support services.
• B) product quality, product support services, and packaging.
• C) product support services, product design and features, and product positioning.
• D) product positioning, product quality, and product management.
• E) product positioning, product design and features, and product promotion.

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Definitions:

Franchise Agreement

A legal contract between a franchisor and a franchisee, detailing the terms under which the franchisee operates a segment of the franchisor's business.

Independent Firms

Businesses that operate autonomously, not owned by or affiliated with larger corporations, often characterized by unique cultures and personalized services.

BRIC Countries

An acronym referring to the economies of Brazil, Russia, India, and China, which are distinguished by their fast growth and large potential markets.

Tariffs

Taxes imposed on imported goods, often used by governments to control trade flows, protect domestic industries, or generate revenue.