If Pedigree Offered You a Position in Which You Would

question 140

Multiple Choice

If Pedigree offered you a position in which you would have total marketing responsibility for all of its canned dog food, this position would probably hold the title of ____ manager.

• A)brand
• B)area
• C)product
• D)sales
• E)marketing

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Definitions:

Strategic PR Objectives

Specific goals set by public relations professionals to guide communication efforts and measure success in influencing public perception and achieving organizational goals.

Corporate Strategy

The broad strategy and orientation of a company, along with how its different business units cooperate to accomplish specific objectives.

Product Market

The marketplace where a specific product is sold, encompassing the potential customers and competitors within that sector.

Workplace Giving

A program that enables employees to make charitable donations, often through payroll deductions, as part of a corporate social responsibility initiative.