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An important question in the business analysis stage of new-product development is "Is demand strong enough to justify entering the market and will this demand endure?"
Variable Cost
Costs that change in proportion to the level of goods or services that a business produces, such as materials and labor.
Total Cost
The total of all costs associated with the creation of goods or services, encompassing both constant and fluctuating expenses.
ATC
Average Total Cost, which is the total cost of production divided by the quantity of output produced, representing the per-unit cost of production.
Long Run
A period in economics during which all inputs, including capital and labor, can be varied, allowing for full adjustment to changes.
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