You Are in the New Product Development Process for a New

question 21

Multiple Choice

You are in the new product development process for a new consumer electronics product. So far, everything has been very positive, and you are starting to believe this product might be a blockbuster. As you prepare for the next stage of the process, you are concerned that your competition might try to "jam" your new product by increasing promotional activities for their own products. More importantly, you are concerned that these competitors might try to copy your product as you move into this next stage.
Which of the following stages of the new-product development process are you about to enter?

• A) Product development
• B) Test marketing
• C) Concept testing
• D) Commercialization
• E) Screening

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Definitions:

Full Warranty

A comprehensive guarantee that a manufacturer or seller makes regarding the condition of its product, including a promise to repair or replace defective items.

Consumer Goods

Products that are purchased by individuals for personal or household use, rather than by businesses or for industrial purposes.

Oral Express Warranties

Verbal promises made by a seller to a buyer about the nature or quality of the product being sold.

Sales Agreement

A contract between a buyer and seller outlining the terms and conditions of a sale of goods or services.