Service Marketers Make Promises to Customers, Suggesting That the Customer

question 65

Multiple Choice

Service marketers make promises to customers, suggesting that the customer place some degree of trust in the service provider. In this way, service marketers are trying to address the challenge of the service characteristic of

• A) perishability.
• B) heterogeneity.
• C) inseparability.
• D) intangibility.
• E) customer contact.

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Definitions:

Interval Data

Data type where intervals between values are interpretable, but there is no true zero point.

Continuous Variables

Variables that can take on an infinite number of values within a given range.

Ratio Data

Ratio data is a type of quantitative data that enables the measurement of variables in defined units, allowing for a full range of descriptive statistics, including true zero values and proportional comparisons.

Nominal Variables

Variables that represent categories with no inherent order or ranking among them.