Because Services Are Intangible by Nature, Marketers Should Downplay the Tangibles

question 72

True/False

Because services are intangible by nature, marketers should downplay the tangibles associated with a particular service (such as facilities or employees).

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Definitions:

Homelessness

The condition of lacking a stable, permanent, and adequate place to live.

Child Support

Financial contributions legally required from a non-custodial parent to support their child or children's upbringing and welfare.

Acute Battering Incident

A specific episode of severe physical abuse, usually in the context of intimate partner violence.

Tension-building Phase

A period preceding a crisis in abusive relationships, characterized by increasing strain and anxiety between partners, leading to a more acute episode of violence.